16 strategies taken from this negotiation roleplay:
I know people in tech who love who say ‘Just keep it short! Just keep it concise! Just give with what they need!’
Totally wrong. If you see a page that’s educational, informative; that’s got people like you, you will read a page forever.
Long copy for advanced material always pulls better than short copy.
My business model is that I give away about 98% of my material free, and then about 2% of it is ‘premium courses – online pre-recorded video courses ranging from 14 days to 8 weeks and from a couple hundred bucks to $12,000 that take us twelve to twenty-four months to build and test.’