Q: Do you need insurance when you do street events?

A: It depends on the size of the event and the country. Most of the time you have to apply for a permit to host an event at the local mayor’s office. There are some events where the police even help out. You should check with your local authorities for specifics before you attempt a street event.

Kristel Pecnik, Content Director for Vivaki

Q: “But the mock-up is perfect, so why do we need to spend more money and do more? Lets just use these?”

A: Firstly, because the mock-ups are fictive. Secondly, we don’t own the copyright to the images used, so we have to create our own. Thirdly, mock-ups look beautiful in double A4 size because they’re small. But the larger you make the photo, the more pixels are used, and the more detail is lost. Fourthly, research must be conducted to validate the idea and verify that it doesn’t exist elsewhere to avoid legal problems in the future.

Ignacio Rodrigues, International Account Manager for TBWA