175. The Curse of Incorrect Door Handle Design and How It Can Be Fixed

06 takeaways from this video:

171. The Fermi Paradox: Why We Haven’t Met Aliens & What Would Happen If We Did

07 takeaways from this video:

158. The Complicated Relationship Between Digital & Psychological Development

13 takeaways from this talk:

157. User Interface Design: Psychological Bases For UI Design Rules

11 takeaways from this video:

121. Criminal Profiling: 14 Theories of Causes & Deterrence of Criminality

22 important lessons from this lecture:

102. Critical Thinking: How Cognitive Biases Influence Consumers Online

12 important takeaways from this talk:

100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims

09 important takeaways from this lecture:

79. Human Resources Management: Recruitment From Application To Offer (Pt. 2)

10 important takeaways from this video:

78. Human Resources Management: Recruitment From Application To Offer (Pt. 1)

17 important takeaways from this video:

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

Participation inequality. It’s well known that when it comes to people’s digital behaviours, not everyone wants to participate. And that not everyone wants to participate equally. The theory of Participation Inequality states that in most online communities: 90%… Read More

A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More

Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More

Detail what your potential consumers can gain and avoid losing by investing in your product. Do that and you’ll get more sales. How to persuade people to pay you more for what you do by Derek Halpern

Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More

(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More

All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More