psychology | How to Shape Human Behavior

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

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Posted on June 18, 2014 by Joshua Smith

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advertising, behavioral economics, competitive advantage, crowd psychology, mad men, misconceptions, ogilvy, psychology, rory sutherland, sociology

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

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Posted on June 1, 2014 by Joshua Smith

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accountability, advertising, advertising week, blogging, bob hoffman, branding, communication, emotional branding, marketing, misconceptions, opinion, presentations, psychology, public relations, sociology

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

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Posted on May 31, 2014 by Joshua Smith

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advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship management, design, douglas van praet, heuristics, influence, manipulation, marketing, misconceptions, persuasion, psychology, public relations, sociology, youtube

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

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Posted on May 25, 2014 by Joshua Smith

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advertising, business model, consumers, innovation, inspiration, marketing, misconceptions, nudge theory, ogilvy, psychology, rory sutherland, sociology, viral

Participation inequality. It’s well known that when it comes to people’s digital behaviours, not everyone wants to participate. And that not everyone wants to participate equally. The theory of Participation Inequality states that in most online communities: 90%… Read More

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Posted on May 21, 2014 by Joshua Smith

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advertising, behavioral economics, business model, consumers, customer relationship management, martin weigel, misconceptions, psychology, social media, social networking, sociology, web design

A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More

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Posted on May 19, 2014 by Joshua Smith

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analytics, branding, consumers, customer relationship management, emotional branding, influence, misconceptions, persuasion, psychology, rory sutherland, sociology

Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More

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Posted on May 3, 2014 by Joshua Smith

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analytics, behavioral economics, cognitive bias, consumers, customer relationship management, heuristics, industry analysis, philip graves, psychology, sociology, subconscious, unconscious

Detail what your potential consumers can gain and avoid losing by investing in your product. Do that and you’ll get more sales. How to persuade people to pay you more for what you do by Derek Halpern

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Posted on April 18, 2014 by Joshua Smith

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behavioral economics, consumers, derek halpern, packaging design, persuasion, product design, psychology, sales ambassador, sociology

Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More

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Posted on April 18, 2014 by Joshua Smith

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advertising, analytics, behavioral economics, branding, competitive advantage, consumers, customer relationship management, emotional branding, event planning, philip graves, psychology, sales ambassador, sociology

(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More

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Posted on April 16, 2014 by Joshua Smith

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behavioral economics, cognitive bias, competitive advantage, consumers, customer relationship management, hotels, luxury, misconceptions, ogilvy, psychology, rory sutherland, sociology

All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More

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Posted on April 14, 2014 by Joshua Smith

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behavioral economics, consumers, customer relationship management, event planning, influence, ogilvy, persuasion, psychology, rory sutherland, sales ambassador, sociology

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