04 important lessons from this lecture:
Tag: propaganda
We draw conclusions based upon how the information is presented—not the actual information itself.
An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat.
The facts are identical but it is the positive spin not the concrete evidence that drives the appeal.
7 unconscious errors we make when buying brands by Douglas Van Praet
One of the greatest threats we face is simply put – bullshit.
We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie.
Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance.
This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and metaphors.
They are particularly ripe marketing tools, because they lead the imagination and evoke the feelings that strike at our heart not our head.
7 unconscious errors we make when buying brands by Douglas Van Praet
We make assumptions about the world around us based on sometimes incomplete or false information.
Start With Why by Simon Sinek