120. Critical Thinking: How & When To Override The Autonomous Mind
04 important lessons from this lecture:
04 important lessons from this lecture:
One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More
Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More
We are convinced by advertising based on consistency and coherence, not the quality and quantity of information. The best ad campaigns involve a simple clear emotionally evocative idea repeated over and over again. Less is in fact more…. Read More
Manipulation works. Every manipulative tactic can indeed help influence behavior and help a company become quite successful. But there are trade-offs. Not a single one of them breeds loyalty. Over the course of time, they cost more and… Read More
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