product design | How to Shape Human Behavior

Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points.

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Posted on January 9, 2015 by Joshua Smith

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advertising, banque populaire, brand activation, branding, cba, damien sterbecq, digital consultants, edition francis lefebvre, europe, france, interviews, marketing, men, packaging design, paris, pepsi, pepsicola, product design, Track 6 Become independent, uber, uberpop, unilever

People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More

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Posted on August 5, 2014 by Joshua Smith

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branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, joshua porter, product design

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

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advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

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advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

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bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

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bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More

Posted on July 27, 2014 by Joshua Smith

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advertising, bbh, behavioral economics, cognitive bias, communication, creative brief, design, fashion, graphic design, heuristics, illustration, packaging design, philosophy, product design, sir john hegarty, typography, web design

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 23, 2014 by Joshua Smith

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advertising, bbh, copywriting, creative briefs, creativity, design, graphic design, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, typography

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

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advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

Posted on July 15, 2014 by Joshua Smith

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advertising, art, artists, communication, competitive advantage, creative, creative brief, influence, juxtaposition, marketing, packaging design, persuasion, photography, product design, sir john hegarty, viral marketing

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

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art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

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advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

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Posted on June 19, 2014 by Joshua Smith

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business model, consumers, disruption, innovation, inspiration, packaging design, product design, sales ambassador, simon sinek, web design

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

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Posted on June 13, 2014 by Joshua Smith

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advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

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Posted on June 11, 2014 by Joshua Smith

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advertising, business model, communication, consumers, crowdfunding, customer relationship management, design, indiegogo, influence, innovation, inspiration, kickstarter, misconceptions, package design, persuasion, product design, social networking, web design

Break things. All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it… Read More

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Posted on June 8, 2014 by Joshua Smith

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advertising, art, business model, creative mornings, creativemornings, design, graphic design, illustration, innovation, inspiration, mig reyes, packaging design, product design, reverse engineering

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

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Posted on June 6, 2014 by Joshua Smith

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advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.

115. Integrated Product Design: Building a Generalist/ Specialist Business

99. How To Start A Startup: How To Build Products That Your Users Will Love

89. How To Start A Startup: Growing From Zero To Many Users

67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis