Any great work, regardless of medium, is almost certainly expressing a distinct point of view.

But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting.

Hegarty on Creativity by Sir John Hegaty of BBH

It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to be used in print and screen – large and small – on devices that haven’t even been invented yet.

The fact that so many great TV ads can work in print is a sign of their brilliant simplicity. Whether the idea was intended for print or TV is not important: it’s as if they were created as one.

Research has shown that print adverts processed outside of conscious awareness shift attitudes just as much as those processed consciously.

Consumer.ology by Philip Graves

On a daily basis, you frequently make an unconscious decision not to do something new…

…to put your shoes on in the same order…

…to buy the same newspaper every day…

…to watch an episode of a television series even though you’ve seen it several times before.

Consumer.ology by Philip Graves