Give your event a landing page, website and/or social media profile.
In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs.
Include key messages and constant updates to inform and attract.
This is your outlet to drive the media and customers attention in order to drive attendance and sales.
One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about;
this is arguably a far more indicator of success than the quality (how-ever that may be judged) of the entity itself.
Great copy makes the reader feel good. Write for one person. Your print run may be seven million but only one person reads your copy at a time. Stay relaxed and friendly, and maintain a consistent tone of voice.