The greatest strategy you can employ is the truth. It is handy also, because you can always remember what you’ve said.

Hegarty on Creativity by Sir John Hegaty of BBH

A lot of people don’t plan communications ahead of time; it almost becomes an afterthought, especially when resources are scarce.

Being strategic about communications and consistent with messaging from the start is key to having a big impact.

You can have a great project but it won’t get far if no one uses or hears about it.

What makes a great event is great promotion and a press kit will help dispel every component of your brand.

Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV, radio, print and online if a press release is sent out before and after an event.

The press kit distribution is crucial to your media contacts receiving all necessary information, as well as a personal invitation to the event.

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your event.

Don’t have a philanthropic element to your event? It’s the perfect incentive to team up with one and give back to your community.