Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

The greatest strategy you can employ is the truth. It is handy also, because you can always remember what you’ve said. Hegarty on Creativity by Sir John Hegaty of BBH

A lot of people don’t plan communications ahead of time; it almost becomes an afterthought, especially when resources are scarce. Being strategic about communications and consistent with messaging from the start is key to having a big impact…. Read More

What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

Give your event a landing page, website and/or social media profile. In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs. Include key messages and constant updates to… Read More

Words are a barrier to communication. Hegarty on Creativity by Sir John Hegaty of BBH

One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about; this is arguably a far more indicator of success than the quality (how-ever… Read More

Great copy makes the reader feel good. Write for one person. Your print run may be seven million but only one person reads your copy at a time. Stay relaxed and friendly, and maintain a consistent tone of… Read More