press release | How to Shape Human Behavior

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

The greatest strategy you can employ is the truth. It is handy also, because you can always remember what you’ve said. Hegarty on Creativity by Sir John Hegaty of BBH

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Posted on May 10, 2014 by Joshua Smith

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bbh, branding, communication, consumer loyalty, emotional branding, inspiration, misconceptions, persuasion, press release, public relations, sir john hegarty

A lot of people don’t plan communications ahead of time; it almost becomes an afterthought, especially when resources are scarce. Being strategic about communications and consistent with messaging from the start is key to having a big impact…. Read More

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Posted on May 4, 2014 by Joshua Smith

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communication, competitive advantage, consumers, marketing, misconceptions, press release, public relations, social media, social networking

What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More

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Posted on April 25, 2014 by Joshua Smith

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communication, consumers, customer relationship management, event planning, marketing, media coverage, press kit, press release, public relations, social media, toni corsini, viral marketing, web design

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

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Posted on April 25, 2014 by Joshua Smith

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advertising, communications, event planning, marketing, partnership, philanthropy, press kit, press release, public relations, social good, social networking, toni corsini, video, vimeo, youtube

Give your event a landing page, website and/or social media profile. In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs. Include key messages and constant updates to… Read More

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Posted on April 24, 2014 by Joshua Smith

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advertising, communication, consumers, copywriting, customer relationship management, event planning, landing page, marketing, press kit, press release, public relations, rsvp, sales ambassador, social networking, toni corsini, web design

Words are a barrier to communication. Hegarty on Creativity by Sir John Hegaty of BBH

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Posted on April 22, 2014 by Joshua Smith

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branding, communication, competitive advantage, consumers, emotional branding, graphic design, innovation, inspiration, misconceptions, packaging design, photography, press release, product design, public relations, sir john hegarty, typography, web design

One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about; this is arguably a far more indicator of success than the quality (how-ever… Read More

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Posted on April 7, 2014 by Joshua Smith

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advertising, branding, business model, communication, consumers, customer relationship management, influence, innovation, inspiration, marketing, misconceptions, persuasion, philip graves, press release, public relations, publicity, social media, social networking, viral marketing

Great copy makes the reader feel good. Write for one person. Your print run may be seven million but only one person reads your copy at a time. Stay relaxed and friendly, and maintain a consistent tone of… Read More

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Posted on September 24, 2013 by Joshua Smith

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business model, communication, consumers, copywriting, customer relationship management, mark shaw, perception, persuasion, press relations, press release, public relations, user experience

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.