Getting noticed is a prerequisite of any good idea.
Tag: press release
The greatest strategy you can employ is the truth. It is handy also, because you can always remember what you’ve said.
A lot of people don’t plan communications ahead of time; it almost becomes an afterthought, especially when resources are scarce.
Being strategic about communications and consistent with messaging from the start is key to having a big impact.
You can have a great project but it won’t get far if no one uses or hears about it.
Anusha Alikhan. “The value of strategic communications” (via peterspear)
What makes a great event is great promotion and a press kit will help dispel every component of your brand.
Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV, radio, print and online if a press release is sent out before and after an event.
The press kit distribution is crucial to your media contacts receiving all necessary information, as well as a personal invitation to the event.
8 tips to get media coverage for your event by Toni Corsini
Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your event.
Don’t have a philanthropic element to your event? It’s the perfect incentive to team up with one and give back to your community.
8 tips to get media coverage for your event by Toni Corsini