Start with a press ad, then blow it up… and it’s a poster! Stick it in an envelope…and it’s direct mail! Film it… and it’s a TV ad! Animate it… and it’s interactive!… Advertising Concept Book (Second Edition) by… Read More
Lessons
Start with a press ad, then blow it up… and it’s a poster! Stick it in an envelope…and it’s direct mail! Film it… and it’s a TV ad! Animate it… and it’s interactive!… Advertising Concept Book (Second Edition) by… Read More
Posted on April 13, 2014 by Joshua Smith
Great copy makes the reader feel good. Write for one person. Your print run may be seven million but only one person reads your copy at a time. Stay relaxed and friendly, and maintain a consistent tone of… Read More
Posted on September 24, 2013 by Joshua Smith
Lessons
How to Shape Human Behavior
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