press relations | How to Shape Human Behavior

Start with a press ad, then blow it up… and it’s a poster! Stick it in an envelope…and it’s direct mail! Film it… and it’s a TV ad! Animate it… and it’s interactive!… Advertising Concept Book (Second Edition) by… Read More

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Posted on April 13, 2014 by Joshua Smith

advertising, branding, commercial, communication, gifs, marketing, pete barry, press relations, vimeo, youtube

Great copy makes the reader feel good. Write for one person. Your print run may be seven million but only one person reads your copy at a time. Stay relaxed and friendly, and maintain a consistent tone of… Read More

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Posted on September 24, 2013 by Joshua Smith

business model, communication, consumers, copywriting, customer relationship management, mark shaw, perception, persuasion, press relations, press release, public relations, user experience