press kit | How to Shape Human Behavior

What makes a great event is great promotion and a press kit will help dispel every component of your brand. Event promotion should consist of press releases, emails and phone calls. The event should receive coverage on TV,… Read More

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Posted on April 25, 2014 by Joshua Smith

communication, consumers, customer relationship management, event planning, marketing, media coverage, press kit, press release, public relations, social media, toni corsini, viral marketing, web design

Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

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Posted on April 25, 2014 by Joshua Smith

advertising, communications, event planning, marketing, partnership, philanthropy, press kit, press release, public relations, social good, social networking, toni corsini, video, vimeo, youtube

Give your event a landing page, website and/or social media profile. In terms of digital marketing, the event should have it’s own social media pages and allow for sharing and RSVPs. Include key messages and constant updates to… Read More

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Posted on April 24, 2014 by Joshua Smith

advertising, communication, consumers, copywriting, customer relationship management, event planning, landing page, marketing, press kit, press release, public relations, rsvp, sales ambassador, social networking, toni corsini, web design