Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance.
This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and metaphors.
They are particularly ripe marketing tools, because they lead the imagination and evoke the feelings that strike at our heart not our head.
The blank page is one of the greatest challenges faced by the creative person.
When you’re creating something from nothing, the fear of failure is always there.
This will compromise your idea. You have to be supremely confident in your ability to achieve something outstanding.
Poetry is not the thing said but a way of saying it.