160. Elif Tanverdi of Cizenbayan on Being Yourself & Why Interaction Beats Analytics

Owner and blogger of cizenbayan, Elif Tanverdi has over 5 years experience dreaming, listening, creating, experiencing and sharing the moments that define her life.

156. The Awkward But Evolving Relationship Between Technology & Skin Tone

04 takeaways from this video:

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

We’re all creative but only some of us will be lucky enough to earn our living by it. Hegarty on Creativity by Sir John Hegaty of BBH

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Photography is not about how many lights you have. It is about spotting beauty. Fashion photographer Mario Testino (via thetalks)

The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More

Read shit and you’ll think shit and you’ll create shit. Hegarty on Creativity by Sir John Hegaty of BBH

Does the piece of creative work stop you? Would you notice it straight away? Does it make you look at an issue in a different way? Does it awaken your interest in the subject, leading you to reassess… Read More

Capturing and providing pictures of your event, your products or whatever else works with what your event revolves around will increase your chances of media sharing information about your event. Digital images will increase the shareability and search… Read More

Words are a barrier to communication. Hegarty on Creativity by Sir John Hegaty of BBH

A mnemonic is a ‘memory aid’ that helps people to remember your product or campaign. These can be visual, audio, or both using a memorable voice, or even a simple sound effect or jingle. Advertising Concept Book (Second… Read More