The notion that risk can be mitigated by soliciting consumer opinion is so tempting that millions of pounds continue to be spent pursuing it; and yet it’s regularly reported that over 80% of new product launches fail. Consumer.ology by… Read More
The notion that risk can be mitigated by soliciting consumer opinion is so tempting that millions of pounds continue to be spent pursuing it; and yet it’s regularly reported that over 80% of new product launches fail. Consumer.ology by… Read More
You must be logged in to post a comment.