The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More

Laughter itself is a very useful behavioral reference point. Most people can distinguish genuine laughter from artificially forced good humor if they put their mind to it. Consumer.ology by Philip Graves

Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More

Learning where online customers skip through content or that they fail to reach potentially important information at the bottom of a page can enable specific weaknesses to be identified. Consumer.ology by Philip Graves

Identifying how long visitors to a site spend on each page can reveal how well it is serving its function of helping them find their ultimate destination on the site and how engaged they find it when they… Read More

Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More

It is possible to gain a good insight into the mindset of a customer by closely observing their total package of ‘expressions.’ By paying attention to the words people choose to use, their tone of voice, the gestures,… Read More

When consumers can be covertly observed from a dispassionate perspective, noticing what someone is doing, particularly when a shift in emotions occurs, can be very revealing. Consumer.ology by Philip Graves

Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More

Online surveys are hugely popular because of their relatively low cost and high speed, but people give different answers to certain questions when they are sitting in front of a computer screen alone from those they express when… Read More

Social proof, in the form of bestseller lists, testimonials, or customer reviews, is a hugely influencial factor. Consumer.ology by Philip Graves

Television advertisements in the middle of an exciting sports game are rated more highly than when the game lacks suspense. Consumer.ology by Philip Graves

I strongly suspect that many of the products I buy from the site would be available more cheaply from its online competitors, but (Amazon) has made buying so easy I’ve never taken the time to check. Consumer.ology by Philip… Read More

A way of identifying a consumer’s preoccupied with risk is through the questions they ask. Consumer.ology by Philip Graves

A lack of ease, or fluency, can be a cause of lost sales. Where customers can’t find what they want easily, and even when the first page of a site is slow to load, they will go elsewhere…. Read More

How many of us recognize that we have been influenced by an advert or the actions of a salesperson? Even where we can grudgingly acknowledge their presence, most of us prefer to believe that a salesperson’s involvement was… Read More

One of the most important elements in determining the success of a product or service is the extent to which its publicity gets talked about; this is arguably a far more indicator of success than the quality (how-ever… Read More

People are often very resistant to trying or doing something new, however logically compelling that alternative is. Consumer.ology by Philip Graves

Being mindful that consumers are primarily focused on not making a bad choice – making a safe choice rather than necessarily making the best choice. Consumer.ology by Philip Graves