The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves
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Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More
Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More
Identifying how long visitors to a site spend on each page can reveal how well it is serving its function of helping them find their ultimate destination on the site and how engaged they find it when they… Read More
Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More
It is possible to gain a good insight into the mindset of a customer by closely observing their total package of ‘expressions.’ By paying attention to the words people choose to use, their tone of voice, the gestures,… Read More
Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More
Online surveys are hugely popular because of their relatively low cost and high speed, but people give different answers to certain questions when they are sitting in front of a computer screen alone from those they express when… Read More
I strongly suspect that many of the products I buy from the site would be available more cheaply from its online competitors, but (Amazon) has made buying so easy I’ve never taken the time to check. Consumer.ology by Philip… Read More
A lack of ease, or fluency, can be a cause of lost sales. Where customers can’t find what they want easily, and even when the first page of a site is slow to load, they will go elsewhere…. Read More
How many of us recognize that we have been influenced by an advert or the actions of a salesperson? Even where we can grudgingly acknowledge their presence, most of us prefer to believe that a salesperson’s involvement was… Read More
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