Don’t automatically take what people say at face value. People change their minds a lot.

Also situations and research changes people’s perspectives all the time.

Listen to what people say, but trust yourself to do a good job and go with your gut, then find a balance.

Many brands with big advertising budgets invest in saturating the consumer’s field of perception, be it in books, on television, or in the metro.

This makes it easy for consumers to come to the conclusion that all advertising is bad when bad or mediocre advertising is all they see.

Assessments can say a lot more about us than about the thing that we believe we are describing.

Pete Hamill “Mind Your Feedback” (via peterspear)

Our selective attention is continually screening out a huge amount of information but that doesn’t mean that this information isn’t being processed.

While we are not consciously processing it, our unconscious mind can be changed by what passes through it, leaving us with no ability to report it accurately after the event.

Consumer.ology by Philip Graves

Can a successful brand appeal apply to everybody?
No. No one brand can possibly have a universal appeal.