Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. Continue reading “67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis”
The more familiar and efficient the process is (or any one part of it is), the more likely it is to be driven by mental processes outside of conscious awareness.
How much of an American consumer’s soda-buying process is not conscious?