70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy

imageDesign director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.

Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”

Advertising people are much better at looking at the bigger picture. Designers need to think more like advertising people, but advertising people need to recognize the value in Paul Rand’s ‘unexpected interpretation of the commonplace’ and not settle for one-size-fits-all graphic design.