Graphic design is the art of ‘visual presentation.’ Packaging can often end up becoming the thing of real value above and beyond the actual product itself – the packaging becomes the brand. Graphic Design: A User’s Manual by Adrian… Read More

It was a worthwhile and necessary product, but I was put off buying it because it had dull graphics. This is the dilemma facing designers. The taste for heavily aestheticized packaging is now so ingrained in consumers that… Read More