Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great.
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion.
You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good.
But then you have to take a step back from what feels really good and ask:
But is it great?