Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.

Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.

Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.

When the familiar design of the product has changed to deliver the news that the recipe has altered, the most likely reaction is to focus on what has been lost rather than what might be gained.

Consumer.ology by Philip Graves

Much American graphic design works on the ‘shock and awe’ principle. It uses maximum firepower to sell the guilt-free joys of consumption.

Semiotics is the study of signs and their meanings. Designers are natural semioticians – signs and their meaning are the designer’s stock and trade.

…Every feature of any product you intend to sell or monetize should strive to be as polished as reasonably possible and function just as your end-user expects it should.

Don’t be one of those startups that delivers broken features with the excuse, “It’s just the M.V.P., we’ll fix it later.” Man up, admit it isn’t good enough, and fix it now.

Otherwise, you’re missing the entire point of the M.V.P. in the first place – to iterate quickly on small features based on customer feedback and measurable data. If it doesn’t work right in the first place, the only feedback you’ll get is likely what you already know.

In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher.

How many of these people, if interviewed two weeks later in their local High Street, would have said: ‘I enjoyed the meal because the wine looked nice?’

Consumer.ology by Philip Graves

Romantic moments are often associated with the lights being slightly dimmer and a pleasantly warm temperature; it is a coincidence that these same environmental conditions have been shown to make us feel more positive about a neutral stimulus?

Consumer.ology by Philip Graves

Reading about design is as important as the act of desiging itself. And it’s not only design books that designers need to study; in fact, it’s unhealthy for them to only read design books.

An artist is not only the product of his music but also is visual identity onstage and his lifestyle offstage.

The lesson here for brands is that the success of a brand is not based on the clarity of its message but also on how its total identity is inspired emotionally by culture and in turn moves people’s desires.

Brand Jam by Marc Gobé