Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.
Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.
Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.
People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents.
Your creative imagination will always be greater than the technology at your disposal.
When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing.
When the familiar design of the product has changed to deliver the news that the recipe has altered, the most likely reaction is to focus on what has been lost rather than what might be gained.
…Every feature of any product you intend to sell or monetize should strive to be as polished as reasonably possible and function just as your end-user expects it should.
Don’t be one of those startups that delivers broken features with the excuse, “It’s just the M.V.P., we’ll fix it later.” Man up, admit it isn’t good enough, and fix it now.
Otherwise, you’re missing the entire point of the M.V.P. in the first place – to iterate quickly on small features based on customer feedback and measurable data. If it doesn’t work right in the first place, the only feedback you’ll get is likely what you already know.
In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher.
How many of these people, if interviewed two weeks later in their local High Street, would have said: ‘I enjoyed the meal because the wine looked nice?’
Romantic moments are often associated with the lights being slightly dimmer and a pleasantly warm temperature; it is a coincidence that these same environmental conditions have been shown to make us feel more positive about a neutral stimulus?
It’s not enough to look at the contemporary trends and simply apply an element the competitors lack.
All value is subjective.
An artist is not only the product of his music but also is visual identity onstage and his lifestyle offstage.
The lesson here for brands is that the success of a brand is not based on the clarity of its message but also on how its total identity is inspired emotionally by culture and in turn moves people’s desires.
An important advantage of a Web store is the flexibility in its visual appearance and the opportunity to manage the site’s visuals in an innovative, constantly evolving fashion.