Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents. Andrew Carnegie (via timoni)

Your creative imagination will always be greater than the technology at your disposal. Jason Galeon 

When it comes down to a real purchase decision, the unconscious mind’s desire to avoid risks can often make the choice of something new feel far less appealing. Consumer.ology by Philip Graves

When the familiar design of the product has changed to deliver the news that the recipe has altered, the most likely reaction is to focus on what has been lost rather than what might be gained. Consumer.ology by Philip… Read More

Much American graphic design works on the ‘shock and awe’ principle. It uses maximum firepower to sell the guilt-free joys of consumption. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

Semiotics is the study of signs and their meanings. Designers are natural semioticians – signs and their meaning are the designer’s stock and trade. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

…Every feature of any product you intend to sell or monetize should strive to be as polished as reasonably possible and function just as your end-user expects it should. Don’t be one of those startups that delivers broken… Read More

In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher. How many of these people, if interviewed two weeks later in… Read More

Romantic moments are often associated with the lights being slightly dimmer and a pleasantly warm temperature; it is a coincidence that these same environmental conditions have been shown to make us feel more positive about a neutral stimulus?… Read More

Reading about design is as important as the act of desiging itself. And it’s not only design books that designers need to study; in fact, it’s unhealthy for them to only read design books. Graphic Design: A User’s… Read More

It’s not enough to look at the contemporary trends and simply apply an element the competitors lack. Brand Jam by Marc Gobé

All value is subjective. The next revolution will be psychological not technological by Rory Sutherland

An artist is not only the product of his music but also is visual identity onstage and his lifestyle offstage. The lesson here for brands is that the success of a brand is not based on the clarity… Read More

An important advantage of a Web store is the flexibility in its visual appearance and the opportunity to manage the site’s visuals in an innovative, constantly evolving fashion. Emotional Branding by Marc Gobé

The more money we earn, the more commercial we have to become. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions