Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level.
The best briefs are when the creative team leaves the brief meeting with ideas already in their head. If your brief is boring, or leaves the creative team with more questions than answers, or worst, demotivated, then your… Read More
‘The best source of customers is your past customers.’ Therefore, you should ask yourself “What can I do to get people to come back?” Because it’s much easier to retain a customer than it is to acquire one…. Read More
You don’t necessarily have to have a perfect predictive model about how consumers behave and choose, be you at least have to be able to know how to ask better questions. Rory Sutherland – The next revolution will be psychological… Read More
(Concerning hotels) If consumers have a bad check-in experience, they spend their stay confirming that the hotel is bad. If consumers have a good check-in experience, they spend their stay confirming that the hotel is good. Rory Sutherland – The… Read More
All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More
Consumers are more enticed by ‘50% extra free’ than they are to ‘33% off.’ A bonus is a different behavior to a bribe. If you have to bribe people to buy your product it’s not an unreasonable assumption… Read More
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