It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to… Read More

On a daily basis, you frequently make an unconscious decision not to do something new… …to put your shoes on in the same order… …to buy the same newspaper every day… …to watch an episode of a television… Read More

In most cases journalists have to create the story from scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring… Read More