New ideas are found outside of the mainstream, in the emergence of new cultural expressions. Brand Jam by Marc Gobé

An artist is not only the product of his music but also is visual identity onstage and his lifestyle offstage. The lesson here for brands is that the success of a brand is not based on the clarity… Read More

Music is identity. Emotional Branding by Marc Gobé

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting… – people have about 10 years when they do their great work, and then… Read More

As an artist, you’re trying to change the world. You’re trying to affect people. So you’ve got to be able to sell your work. Think about artists as brands. Sir John Hegarty on Advertising Lessons Learned

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting, etc. – people have about 10 years when they do their great work, and… Read More

One artist is nearly indistinguishable from another because they are all using the same tools and all operating from the same set of visual clichés, learned in, most likely, the same places. Graphic Design: A User’s Manual by Adrian… Read More

Music most definitely affects the speed of shopping, the amount of time spent in the store, the amount of time people will spend waiting for things, and the amount of money people will spend. Emotional Branding by Marc Gobé