Entrepreneur, composer, DJ and producer for film and cinema and other media, Clemens Ruh has +15 years experience creating and producing music for clubs like Distillery and Elipamanoke in Leipzig, Germany,
06 takeaways from this program:
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More
Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More
Reach inside and pull from the hearts of your audience. Pull from scripture (religion), songs (that they have sung together), and use those as a device to connect and resonate with your audience. Painting a picture of a… Read More
Since emotions are so potent, it is important to handle them carefully when trying to create an emotionalized brand strategy. Emotions can make or break a brand, and once a mistake is made and you have an explosion,… Read More
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