How to Shape Human Behavior

cinambientique, clemens ruh, frission, germany, interviews, men, mixcloud, music, soundcloud

174. 10 Commandments to Making an Award-Winning Viral Music Video

15 takeaways from this talk:

1 Comment

Posted on February 28, 2016 by Joshua Smith

videos

adam sadowsky, music, ok go, startups, ted talks, Track 6 Become independent, viral marketing

173. How Much It Actually Costs To Create Your Own ‘Viral’ Hit Song

06 takeaways from this program:

2 Comments

Posted on February 25, 2016 by Joshua Smith

interview, videos

music, npr, radio, rihanna, startups, Track 6 Become independent, zoe chase

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Posted on June 13, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

Posted on June 6, 2014 by Joshua Smith

advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

Posted on May 19, 2014 by Joshua Smith

blank sheet, creative brief, creativity, graphic design, illustration, innovation, inspiration, music, photography, poetry, sir john hegarty, typography, writing

Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More

Posted on May 14, 2014 by Joshua Smith

advertising, blogging, branding, communication, consumers, customer loyalty, customer relationship management, daniel kahneman, douglas van praet, emotional branding, entertainment, influence, manipulation, marketing, music, persuasion, photography, propaganda, storytelling, videos, vimeo, web design, youtube

Sound can be grand, subtle, complex, obscure, comical, spine chilling, or emotive. Think about how a particular sound of an old song can make you feel; how it can transport you to a precise moment in time. Advertising… Read More

Posted on April 18, 2014 by Joshua Smith

advertising, branding, communication, consumers, customer relationship management, dj, emotional branding, event planning, influence, music, persuasion, pete barry, web design

A mnemonic is a ‘memory aid’ that helps people to remember your product or campaign. These can be visual, audio, or both using a memorable voice, or even a simple sound effect or jingle. Advertising Concept Book (Second… Read More

Posted on April 14, 2014 by Joshua Smith

advertising, branding, cognitive bias, competitive advantage, consumer insight, customer loyalty, customer relationship management, definitions, design, graphic design, influence, jingle, logo design, music, persuasion, pete barry, photography, product design, typography, web design

Reach inside and pull from the hearts of your audience. Pull from scripture (religion), songs (that they have sung together), and use those as a device to connect and resonate with your audience. Painting a picture of a… Read More

Posted on April 14, 2014 by Joshua Smith

behavioral economics, business model, communication, consumers, customer relationship management, design, event planning, illustration, influence, music, nancy duarte, packaging design, painting, persuasion, photography, presentations, product design, public relations, religion, ted talks, tedxtalks, typography, web design

If a sound exists, it can be easily recorded, re-created, or imitated in the studio. And don’t forget about audio mnemonics (memory aids like jingles and voice overs), which can help to brand a product or campaign. Advertising… Read More

Posted on April 13, 2014 by Joshua Smith

advertising, branding, emotional branding, jingles, mnemonics, music, pete barry, public relations, web design

One of the paradoxes of the Internet is that, although it rewards celebrity stories and videos of kittens playing with yarn, it also rewards sites that go narrow and deep. The reason is technological. While there aren’t as… Read More

Posted on April 9, 2014 by Joshua Smith

branding, business model, celebrity, expertise, influence, inspiration, john cassidy, journalism, kittens, music, newyorker, nsa, nsa spying, persuasion, sports

Since emotions are so potent, it is important to handle them carefully when trying to create an emotionalized brand strategy. Emotions can make or break a brand, and once a mistake is made and you have an explosion,… Read More

Posted on April 8, 2014 by Joshua Smith

advertising, branding, branding strategy, briefs, competitive advantage, consumer insight, creative brief, emotional branding, graphic design, innovation, inspiration, marc gobe, misconceptions, music, persuasion, photography, product design, sales ambassador, web design

Listeners respond most forcefully to emotional complexity, a depth of feeling enhanced by clever arrangements that kept throwing out surprises, and the back-and-forth between tension and release. Greg Kot “Are sad songs better?” (via peterspear)

Posted on April 6, 2014 by Joshua Smith

advertising, branding, consumers, customer relationship management, emotional branding, greg kot, influence, music, persuasion, videos, youtube

Different music can change the mood of an ad entirely. The right track can take a commercial to another level. Often a great ad will promote (or re-promote) a song to chart-topping status. Advertising Concept Book (Second Edition) by… Read More

Posted on March 25, 2014 by Joshua Smith

advertising, briefs, creative brief, DJs, electronic house, electronic music, house music, influence, minimal techno, music, persuasion, pete barry, photography, remix, techno music

It always amazes me that while music can transform itself to appeal to the emotional aspirations of one generation to the next, consumer brands are just frozen in their history. Brand Jam by Marc Gobé

Posted on March 23, 2014 by Joshua Smith

advertising, ambient, branding, business model, competitive advantage, consumer insight, customer intelligence, emotional branding, marc gobe, misconceptions, music, musicians, rap music, techno minimal, techno music

By changing certain interesting aspects of your website… people might long on regularly, just to see the latest lighting or graphics ‘show’ and tell their friends about it. Emotional Branding by Marc Gobé

Posted on March 18, 2014 by Joshua Smith