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Tag: music video

August 3, 2014September 10, 2014 Joshua Smith Quotes

If you want to produce special work, it’s worth collaborating with special people.

Hegarty on Creativity by Sir John Hegaty of BBH

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April 12, 2014 Joshua Smith interview

Whatever medium you are working in, try to involve the consumer as much as possible.

Advertising Concept Book (Second Edition) by Pete Barry

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April 7, 2014 Joshua Smith interview

One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like.

Most of the time, within the first few video frames they’ve already decided whether or not they will share your video.

You really need to provoke an emotional response very quickly.

Isabelle Nancy, Account Manager for JWT

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March 9, 2014 Joshua Smith interview

You can always argue about it in post-production – but you can’t argue about footage that isn’t there!

Advertising Concept Book (Second Edition) by Pete Barry

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Joshua SMITH
Joshua SMITH
VP Enterprise Sales & Client Relations

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