If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Whatever medium you are working in, try to involve the consumer as much as possible. Advertising Concept Book (Second Edition) by Pete Barry

You can always argue about it in post-production – but you can’t argue about footage that isn’t there! Advertising Concept Book (Second Edition) by Pete Barry