music video | How to Shape Human Behavior

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Whatever medium you are working in, try to involve the consumer as much as possible. Advertising Concept Book (Second Edition) by Pete Barry

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Posted on April 12, 2014 by Joshua Smith

advertising, branding, consumer, customer relationship management, event planning, music video, pete barry, public relations, social networking, video, web design, youtube

One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like. Most of the time, within the first few video frames they’ve already decided… Read More

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Posted on April 7, 2014 by Joshua Smith

account manager, emotional branding, europe, france, influence, jwt, music video, paris, persuasion, social media, social network, viral marketing, viral videos, youtube

You can always argue about it in post-production – but you can’t argue about footage that isn’t there! Advertising Concept Book (Second Edition) by Pete Barry

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Posted on March 9, 2014 by Joshua Smith

advertising, branding, briefs, creative brief, film, misconceptions, music video, pete barry, post production, production