Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More

At the foundation of any great idea is the truth, and the most powerful force of creativity. Hegarty on Creativity by Sir John Hegaty of BBH

One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

The people LEAST likely to engage deeply are the MOST important for growth. There is a way out of this paradox. But it requires us to embrace two principles: 1) Battle for interest, not attention 2)Fans are actors,… Read More

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More

Any great work, regardless of medium, is almost certainly expressing a distinct point of view. But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting. Hegarty on… Read More

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Don’t ever work in advertising. ‘I work in advertising; I sell Doritos.’ ‘Fuck OFF!’ Mig Reyes – Backwards Advice for Creative Mornings

Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham

We do not learn from experience…we learn from reflecting on experience. John Dewey (via peterspear)

Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be. Eventually, of course, its value will be confirmed, but often long after it was created. Hegarty on Creativity by Sir John Hegaty of BBH

62% of all patent lawsuits are now over software. Estimated wealth lost is half a trillion dollars: $500,000,000,000. Everything is a Remix: System Failure by Kirby Ferguson

We make assumptions about the world around us based on sometimes incomplete or false information. Start With Why by Simon Sinek

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

The purpose of marketing is not merely to secure the attention, participation and purchases of the fans alone. Brands depend on retaining and attracting legions of buyers who don’t know our brand well, and don’t buy it very… Read More

Customer touchpoint opportunities are proliferating faster than brands can adapt. With so many platforms on offer, only those brands that pair their products with well-designed services will retain consumers’ affection. This is blurring the lines between products and… Read More

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

I know people in tech who love who say ‘Just keep it short! Just keep it concise! Just give with what they need!’ Totally wrong. If you see a page that’s educational, informative; that’s got people like you,… Read More

Design is about solving problems that humans have, not problems that products have. Mills Baker. “Designer Duds” (via peterspear)