misconceptions | How to Shape Human Behavior

The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social… Read More

Posted on August 24, 2014 by Joshua Smith

Quotes

advertising, misconceptions, sales, social media

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

Quotes

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 2, 2014 by Joshua Smith

Quotes

advertising, branding, communication, competitive advantage, creative brief, emotional branding, expertise, innovation, inspiration, marketing, misconceptions, sir john hegarty

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

Quotes

advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

Quotes

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 26, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, disruption, emotional branding, evolution, generation x, generation y, industry analysis, innovation, inspiration, marketing, misconceptions, sir john hegarty

It’s no good having great ideas if you can’t sell them. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 25, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, consumers, design, misconceptions, negociation, pitching, sales ambassador, sir john hegarty

Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 21, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, marketing, misconceptions, sir john hegarty

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

Quotes

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

Quotes

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More

Posted on July 17, 2014 by Joshua Smith

Quotes

advertising, bbh, creativity, innovation, inspiration, marketing, misconceptions, obsession, passion, sir john hegarty

From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 13, 2014 by Joshua Smith

Quotes

advertising, analytics, business model, consumers, customer relationship management, digital, digital technology, graphic design, html5, industry analysis, innovation, inspiration, ipad, iphone, misconceptions, sir john hegarty, technology, web design

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

Posted on July 10, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, creative brief, creativity, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, photography, sir john hegarty, typography, web design

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

Quotes

advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Posted on July 8, 2014 by Joshua Smith

Quotes

advertising, advertising week, blogging, bob hoffman, communication, consumers, customer relationship management, direct marketing, facebook, influence, linkedin, marketing, misconceptions, persuasion, social influence, social media, social networking

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Posted on July 5, 2014 by Joshua Smith

Quotes

analytics, behavioral economics, business model, cognitive bias, consumers, creative brief, customer relationship management, heuristics, marketing research, misconceptions, philip graves, strategic planning

Participation isn’t enough. Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation. The… Read More

Posted on July 3, 2014 by Joshua Smith

Quotes

blogging, business model, consumer demographic, consumers, customer loyalty, customer relationship management, industry analysis, martin weigel, misconceptions, sales ambassador, social media

The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck. Sample trolls and patent trolls are business models who have developed as a result of this. Everything is… Read More

Posted on July 2, 2014 by Joshua Smith

Quotes

business model, competitive advantage, copyright, everything is a remix, intellectual property, kirby ferguson, manipulation, misconceptions, troll

Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More

Posted on July 1, 2014 by Joshua Smith

Quotes

behavioral economics, branding, christianity, church, cognitive bias, competitive advantage, consumers, customer loyalty, customer relationship management, douglas van praet, emotional branding, heurstics, logic, misconceptions, religion, unconscious

Burn your business cards. Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be. In fact we’re robbing ourselves of some… Read More

Posted on June 27, 2014 by Joshua Smith

Quotes

business cards, creative mornings, creativemornings, influence, mig reyes, misconceptions, persuasion, sales ambassador, social networking

How to Shape Human Behavior

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