Lying is different from bullshit. When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and… Read More
Lessons
Lying is different from bullshit. When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and… Read More
The blur between high budget and low budget. The budget doesn’t really matter; the idea matters. My most expensive ad was 1.3 million€, and my least expensive ad was 300€. I still don’t know which one I like… Read More
You approach each project searching for a dozen great ideas, not just one or two. After about seven designs, you realize there really are infinite ways to look at a problem. I now completely enjoy the process, through… Read More
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