misconception | How to Shape Human Behavior

Lying is different from bullshit. When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and… Read More

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Posted on May 23, 2014 by Joshua Smith

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advertising, advertising week, bob hoffman, bullshit, business model, communication, deception, graphic design, influence, manipulation, marketing, misconception, persuasion, truth

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors. Bob Hoffman on The Golden Age of Bullshit

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Posted on April 28, 2014 by Joshua Smith

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advertising, art directors, bob hoffman, business model, clients, copywriters, graphic designers, illustrators, misconception, pitching, strategic planners, typographers, typography

‘Original’ is one of the most inflammatory words a creative person can use to describe a creative work, ‘fake,’ or course, being the other. There is no such thing as originality. Hegarty on Creativity by Sir John Hegaty of BBH

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Posted on April 26, 2014 by Joshua Smith

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advertising, creativity, fake, misconception, original, sir john hegarty

Sometimes building a new world means tearing the old world down. And that makes enemies. Captain America, The Winter Solder

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Posted on April 18, 2014 by Joshua Smith

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business model, captain america, comic books, competitive advantage, disruption, industry analysis, innovation, inspiration, marvel, misconception, persuasion

The more the brand becomes iconic, the harder it has to work to avoid becoming a commodity. Isabelle Nancy, Account Manager for JWT

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Posted on March 26, 2014 by Joshua Smith

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account manager, advertising, branding, commodity, communication, france, icon, icons, illustration, influence, innovation, inspiration, jwt, misconception, misconceptions, packaging design, paris, persuasion, product design, public relations, typography, web design

Design to survive. Not unlike humans, brands also go through life stages: birth, growth, maturity, old age, rebirth for some, death for others. Brand Jam by Marc Gobé

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Posted on March 23, 2014 by Joshua Smith

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advertising, branding, business model, consumer insight, customer loyalty, customer relationship management, design, graphic design, innovation, inspiration, marc gobe, misconception, product design, social networking, web design

Customers want to make a statement about who they are and show their tastes. At times, they make purchases to be seen as belonging to a certain group. Other times, the reason can be distinctly opposite, they want… Read More

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Posted on September 30, 2013 by Joshua Smith

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branding, cognitive bias, consumers, customer relationship management, inspiration, luxury, misconception, social networking

The blur between high budget and low budget. The budget doesn’t really matter; the idea matters. My most expensive ad was 1.3 million€, and my least expensive ad was 300€. I still don’t know which one I like… Read More

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Posted on September 24, 2013 by Joshua Smith

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advertising, branding, innovation, misconception

You approach each project searching for a dozen great ideas, not just one or two. After about seven designs, you realize there really are infinite ways to look at a problem. I now completely enjoy the process, through… Read More

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Posted on September 16, 2013 by Joshua Smith

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advertising, misconception, rebrand

How to Shape Human Behavior

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