A US study found that with ads reflecting the category style that for every $9 spent, $5 goes to the brand and $4 goes to the category leader. The risk of using your company‚Äôs hard-earned dollars to subsidize… Read More

Instead of slashing prices or employing other desperate measures, by tapping blatantly into the emotions of the consumer, you can saw off the competitive advantage until you can launch an improved product. 22 Irrefutable Laws of Advertising