April 19, 2014 Joshua Smith interview A brand is a person’s gut feeling about a product, service, or company. Advertising Concept Book (Second Edition) by Pete Barry citing Marty Neumeier To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)