225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

223. Effective Communication Strategies to Increase Productivity & Be More Persuasive

perfect phrases customer service robert bacalPublished in 2011 by McGraw-Hill, Robert Bacal‘s book Perfect Phrases for Customer Service 2nd Edition offers ‘hundreds of ready-to-use phrases for handling any customer service situation’ to improve your customer relationship management.

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220. How to Run A Business: Offensive and Defensive Strategies To Manage Competitive Attacks

Defending Your Brand by Tim CalkinsPublished in 2012 by Palgrave Macmillan, Tim Calkins‘ book Defending Your Brand  outlines 15 defensive strategies smart companies use to deal with competitive attacks, and warns that while these strategies can be carried out ‘legally,’ you should first consult legal Continue reading “220. How to Run A Business: Offensive and Defensive Strategies To Manage Competitive Attacks”

216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt

What they don't teach you at harvard university by Mark McCormackPublished in 1984, the late Mark H. McCormack‘s  book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. Continue reading “216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt”