marketing analysis | How to Shape Human Behavior

How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways… Read More

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Posted on March 19, 2014 by Joshua Smith

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adrian shaughnessy, blogging, book design, books, graphic design, industry analysis, library, magazines, marketing analysis, marketing research, reading list, web design

Emotional design is visibly sensorial and reaches our emotions faster than any other means of communication, yet it is the most under-leveraged of all communications approaches. Brand Jam by Marc Gobé

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Posted on March 10, 2014 by Joshua Smith

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branding, communication, consumer insight, customer relationship management, design, emotional branding, influence, innovation, marc gobe, marketing analysis, misconceptions, persuasion, product design, user experience, web design

People are never ready for any disruptive bold changes if you ask them. Emotionally, people will tell you a different story if you know how to listen and probe deeper into their subconscious to connect with their hidden… Read More

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Posted on March 3, 2014 by Joshua Smith

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advertising, branding, consumer insight, design, emotional branding, graphic design, innovation, inspiration, marc gobe, marketing analysis, marketing research, persuasion, product design, typography, user experience

Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what… Read More

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Posted on March 2, 2014 by Joshua Smith

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adrian shaughnessy, briefs, clients, creative briefs, graphic designers, heuristics, illustration, industry analysis, marketing analysis, presuppositions, psychology, web design, web designers

Where possible use packaging that can be reused, recycled or recovered. Whenever possible, design packaging so that it can be reused several times. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

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Posted on February 17, 2014 by Joshua Smith

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adrian shaughnessy, consumers, design, environment, global warming, graphic design, industry analysis, marketing analysis, product design

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.