Rarely will you be targeting someone exactly like yourself. A strategy or concept that might not appeal to you could really appeal to your target market, and vice versa. You must therefore learn to ‘wear different hats,’ to… Read More

If a graphic designer includes a photograph of a succulent plate of food on the packaging of a frozen ready-meal – just like every other ready-meal in the supermarket freezer – is this plagiarism, or someone following an… Read More