When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company.
Naming is one of the most important parts of a branding strategy.
A designer’s best asset is not the ability to be brand specialists, but their instinct to see the interconnectedness of the world in a humanistic way.
Emotional strategies based on a sincere promise cost less than others, since you build a loyalty with your guests that helps to avoid larger communications dollars.
The truth builds people’s loyalty.
It is one thing to create an emotional identity, and another to deliver on the promise of the identity.