When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company. Brand Jam by Marc Gobé
Design is the glue between people and corporations. But brands can sometimes give splintered messages and forgettable offerings that don’t excite people. Between advertising, packaging, product design, public relations, Web communication, and the look and feel of their… Read More
Brands have become a source of reference, a visual, verbal, sensoral language that helps to communicate our feelings, beliefs, and emotions. People will go a long way to get the brands they love. Branding has become culturally connected…. Read More
From the naming of the company to the tone of the advertising and the flair of a retail space or Web site, a brand’s emotional personality must reflect a tight set of emotional values deployed in a consistent… Read More
Consumers need to find brands that will help them experience and express their emotions sometimes in contradictory ways. When brands are copycats of each other, they do not represent the vast array of emotions people want and need… Read More
There is a serious commitment that needs to be made when building emotional brands. Don’t go there if you are not ready for a commitment. Emotions can be volatile and powerful, particularly when trust is broken. Brand Jam by… Read More
Since emotions are so potent, it is important to handle them carefully when trying to create an emotionalized brand strategy. Emotions can make or break a brand, and once a mistake is made and you have an explosion,… Read More
A person who prefers a preppy classical look might be a big fan of rap artists or find a safe emotional digression in rap that allows him or her to express a rebellious side. In the nuances of… Read More
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