A study found that pumping a scent into one part of a casino led to people putting 45% more into the slot machines. Consumer.ology by Philip Graves

Transferrence of fear and self-loathing to an authoritarian vessel; it’s catharsis. He absorbes their dread with his narrative. Because of this (the preacher) is effective in proportion to the amount of certainty he can project. Certain linguistic anthropologists… Read More

It’s important that we share behavioral economics, because it is an important insight into how we behave and act… it’s better for everyone to know it than for a few people to know it and use it to… Read More