A study found that pumping a scent into one part of a casino led to people putting 45% more into the slot machines.
Transferrence of fear and self-loathing to an authoritarian vessel; it’s catharsis. He absorbes their dread with his narrative.
Because of this (the preacher) is effective in proportion to the amount of certainty he can project.
Certain linguistic anthropologists think that religion is a language virus that re-writes pathways in the brain.
Dulls critical thinking…