Manipulative techniques have become such a mainstay in American business today that it has become virtually impossible for some to kick the habit. Start With Why by Simon Sinek

Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare. Dan Pink on the art of persuasion and how to influence people with integrity, animated (via explore-blog)

Sleep deprivation depletes the glucose level in your pre-frontal cortex. This has consequences for your decision-making: If you don’t get enough sleep, you leave your self-control engine running on empty. If you do get enough sleep, you restore… Read More

An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More

An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More

People’s memories do not correspond to their actual experiences… there is a discrepancy about what actually happens to you over time and how you remember it later. Daniel Kahneman (via peterspear)

A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard…. Read More

Research has shown that print adverts processed outside of conscious awareness shift attitudes just as much as those processed consciously. Consumer.ology by Philip Graves

It appears that the conscious mind recognizes what it has seen before and, because it is familiar, can process it more fluently, which creates the feeling of liking something more. Unconscious familiarity breeds affection! Consumer.ology by Philip Graves

Ultimately, what consumers believe influences their choices isn’t necessarily what does. Consumer.ology by Philip Graves

The more established and routine the behavior, the more likely it is to be dominated by unconscious drivers. Consumer.ology by Philip Graves

Tests have shown that consumers are able to detect patterns and adapt our behavior well in advance of having conscious awareness of the calculations our unconscious has made. Consumer.ology by Philip Graves

Our selective attention is continually screening out a huge amount of information but that doesn’t mean that this information isn’t being processed. While we are not consciously processing it, our unconscious mind can be changed by what passes… Read More

The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the unconscious mind operates. Consumer.ology by Philip Graves

When a person’s fear that they will miss out offsets their perceived risk in making the purchase, they have a powerful motivation to act. How much more quickly do you press the ‘buy’ button when a website tells… Read More

An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing. Consumer.ology by Philip Graves

Almost everything is relative. Consumer.ology by Philip Graves

Our unconscious minds have vast amounts of data that we regularly rely on to make decisions, but we have no direct, conscious access to those processes. And that’s the problem if a business is expecting customers to respond… Read More

If you’re completely rational, your behavior becomes completely predictable. And when you’re completely predictable, people can take advantage of you. The next revolution will be psychological not technological by Rory Sutherland