Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance.
This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and metaphors.
They are particularly ripe marketing tools, because they lead the imagination and evoke the feelings that strike at our heart not our head.
You can be conditioned through advertising to choose logically inferior options.
We can even become conditioned to find great pleasure in things that harm us.
Whether it is ‘two for one’ or ‘free toy inside,’ promotions are such common manipulations that we often forget that we’re being manipulated in the first place.
Playing the price game can come at tremendous cost and can create a significant dilemma for the company.
The short-term gain is fantastic, but the more you do it, the harder it becomes to kick the habit.
Once buyers get used to paying a lower-than-average price for a product or service, it is very hard to get them to pay more.
Lying is different from bullshit.
When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and don’t care.
They’re out to make a point; they’re out to sell you an idea; and they really don’t care whether what they are saying is true or not.