225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.

The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck.

Sample trolls and patent trolls are business models who have developed as a result of this.

We draw conclusions based upon how the information is presented—not the actual information itself.

An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat.

The facts are identical but it is the positive spin not the concrete evidence that drives the appeal.