Published in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. (more…)
When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.
The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck.
Sample trolls and patent trolls are business models who have developed as a result of this.
We draw conclusions based upon how the information is presented—not the actual information itself.
An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat.
The facts are identical but it is the positive spin not the concrete evidence that drives the appeal.