225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want.

Hegarty on Creativity by Sir John Hegaty of BBH

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.

The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck.

Sample trolls and patent trolls are business models who have developed as a result of this.

We draw conclusions based upon how the information is presented—not the actual information itself.

An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat.

The facts are identical but it is the positive spin not the concrete evidence that drives the appeal.