mad men | How to Shape Human Behavior

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

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Posted on June 18, 2014 by Joshua Smith

advertising, behavioral economics, competitive advantage, crowd psychology, mad men, misconceptions, ogilvy, psychology, rory sutherland, sociology

Advertising of yesteryear favored people with literary backgrounds. Literary is still important, but so is philosophy and psychology – being able to understand how people think and rationalize. Isabelle Nancy, Account Manager for JWT

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Posted on March 25, 2014 by Joshua Smith

account manager, advertising, customer loyalty, customer relationship management, europe, france, jwt, literary, literature, mad men, paris, philosophy, psychology, social psychology, sociology