Manipulation works.

Every manipulative tactic can indeed help influence behavior and help a company become quite successful.

But there are trade-offs. Not a single one of them breeds loyalty.

Over the course of time, they cost more and more. The gains are only short-term.

If you have exceptionally deep pockets and are looking to achieve only with no consideration for the long run, then these strategies and tactics are perfect.

Start With Why by Simon Sinek

Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

Loyal customers often don’t even bother to research the competition or entertain other options.

Loyalty is not easily won.

Start With Why by Simon Sinek

Loyalty begins with the first contact. Loyalty comes from trusting someone. There can be no loyalty without trust. Trust is something that is built with each contact.

Selling Luxury by Robin Lent and Genevieve Tour