The purest example of a fully-integration brand concept is what some call ‘from the ground up’ brand integration, beginning with the conception of an actual product (its name, strategy, design, merchandising, etc…) When it comes to integration, this… Read More
Posted on April 15, 2014 by Joshua Smith
Separating the product from the packaging also removes the brand from the equation. Consumer.ology by Philip Graves
Posted on April 3, 2014 by Joshua Smith
There is little point in asking a television viewer what he thinks of a new program’s title, if it contains words that his unconscious mind would pass over and filter out of conscious appraisal at the moment of… Read More
Posted on March 28, 2014 by Joshua Smith
Logos are the tribal markings of a modern consumer society. They are the badges by which we allow ourselves to be aligned with social and subcultural groups. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions
Posted on January 22, 2014 by Joshua Smith
At some point you should turn everything on its head. Logos usually go lower right so put them top left. Product shots are usually small, make them big. Instead of headlines being more prominent than body copy, do… Read More
Posted on January 20, 2014 by Joshua Smith
Good research should be used in choosing your brand fragrance. Give your customers a product to taste, smell, feel, and then give them pictures, words, or logos. Ask them how much this scent goes with that image. Find… Read More
Posted on October 1, 2013 by Joshua Smith
A complication in attempting to copyright graphic design is the fact that graphic work is often made up of many copyrights (typefaces, images, other people’s logos, etc); ‘These so-called ‘embedded copyrights’ preserves their individual protection, even if the… Read More
Posted on September 26, 2013 by Joshua Smith
It’s worth looking at what a brand is before looking at what a brand name should be aiming to achieve. A brand is not a logo, it is a promise – that has to be delivered. Copywriting for… Read More
Posted on September 22, 2013 by Joshua Smith
The agency creating the logo and the tagline generally maintains the creative rights to the logo, and the client cannot just simply do what they want with the concept of the creation. Some clients, however, may not understand… Read More
Posted on September 4, 2013 by Joshua Smith
Consistency: The key to developing Brand Awareness. Consistency in colors and how they’re used. Consistency in how your logo is presented. Consistency in the tone you take in your writing. Consistency in your use of fonts. Consistency in… Read More
Posted on September 1, 2013 by Joshua Smith
Try to control the way your company is publicized by third parties. Provide them with various pictures to use for their publications. Provide your logo on a black, white, and clear background (png). This way the look of… Read More
Posted on August 28, 2013 by Joshua Smith
Your company colors shouldn’t be your favorite color(s). There is a psychological effect held by each color, do your research, see what the rest of the industry is doing and why. Olivia F. Gresham
Posted on August 27, 2013 by Joshua Smith
Always take the long view in designing a logo so that it is contemporary enough to reflect its moment yet not so trendy as to appear dated before its time. As the saying goes, ‘Nothing dulls faster than… Read More
Posted on July 4, 2013 by Joshua Smith
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