How to Shape Human Behavior

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The purest example of a fully-integration brand concept is what some call ‘from the ground up’ brand integration, beginning with the conception of an actual product (its name, strategy, design, merchandising, etc…) When it comes to integration, this… Read More

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 Posted on April 15, 2014 by Joshua Smith

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     advertising, branding, business cards, business name, creative brief, graphic design, illustration, logo, marketing, packaging design, pete barry, product design, public relations, social media, social networking, web design, youtube

Separating the product from the packaging also removes the brand from the equation. Consumer.ology by Philip Graves

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 Posted on April 3, 2014 by Joshua Smith

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     advertising, branding, consumer insight, industry analysis, logo, marketing, misconceptions, philip graves, product design

There is little point in asking a television viewer what he thinks of a new program’s title, if it contains words that his unconscious mind would pass over and filter out of conscious appraisal at the moment of… Read More

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 Posted on March 28, 2014 by Joshua Smith

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     advertising, analytics, branding, consumers, heuristics, industry analysis, influence, logo, manipulation, marketing research, misconceptions, persuasion, philip graves, unconscious

Logos are the tribal markings of a modern consumer society. They are the badges by which we allow ourselves to be aligned with social and subcultural groups. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

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 Posted on January 22, 2014 by Joshua Smith

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     adrian shaughnessy, branding, consumers, customer loyalty, graphic design, inspiration, logo, logo design

At some point you should turn everything on its head. Logos usually go lower right so put them top left. Product shots are usually small, make them big. Instead of headlines being more prominent than body copy, do… Read More

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 Posted on January 20, 2014 by Joshua Smith

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     advertising, branding, briefs, communication, competitive advantage, copywriting, industry analysis, innovation, inspiration, logo, marketing, persuasion, pete barry, product design, web design

Good research should be used in choosing your brand fragrance. Give your customers a product to taste, smell, feel, and then give them pictures, words, or logos. Ask them how much this scent goes with that image. Find… Read More

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 Posted on October 1, 2013 by Joshua Smith

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     business model, cognitive bias, consumers, customer relationship management, graphic design, industry analysis, logo, marc gobe, persuasion, photography

A complication in attempting to copyright graphic design is the fact that graphic work is often made up of many copyrights (typefaces, images, other people’s logos, etc); ‘These so-called ‘embedded copyrights’ preserves their individual protection, even if the… Read More

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 Posted on September 26, 2013 by Joshua Smith

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     adrian shaughnessy, artists, business model, copyright, design, graphic design, logo, misconceptions, music, photography, typography

It’s worth looking at what a brand is before looking at what a brand name should be aiming to achieve. A brand is not a logo, it is a promise – that has to be delivered. Copywriting for… Read More

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 Posted on September 22, 2013 by Joshua Smith

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     brand promise, branding, business model, copywriting, logo, mark shaw, rebrand, user experience

The agency creating the logo and the tagline generally maintains the creative rights to the logo, and the client cannot just simply do what they want with the concept of the creation. Some clients, however, may not understand… Read More

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 Posted on September 4, 2013 by Joshua Smith

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     branding, graphic design, logo, misconceptions, rebrand, tbwa

Consistency: The key to developing Brand Awareness. Consistency in colors and how they’re used. Consistency in how your logo is presented. Consistency in the tone you take in your writing. Consistency in your use of fonts. Consistency in… Read More

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 Posted on September 1, 2013 by Joshua Smith

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     branding, communication, logo, Olivia Gresham, product design, rebrand, typography, web design

Try to control the way your company is publicized by third parties. Provide them with various pictures to use for their publications. Provide your logo on a black, white, and clear background (png). This way the look of… Read More

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 Posted on August 28, 2013 by Joshua Smith

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     branding, logo, Olivia Gresham, public relations, rebrand

Your company colors shouldn’t be your favorite color(s). There is a psychological effect held by each color, do your research, see what the rest of the industry is doing and why. Olivia F. Gresham

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 Posted on August 27, 2013 by Joshua Smith

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     branding, logo, Olivia Gresham, product design, rebrand, web design

Always take the long view in designing a logo so that it is contemporary enough to reflect its moment yet not so trendy as to appear dated before its time. As the saying goes, ‘Nothing dulls faster than… Read More

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 Posted on July 4, 2013 by Joshua Smith

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     branding, design, logo, rebrand, sara bader, strategic planning

Lessons

243. 9 hours with Andrew Tate : 80 Lessons from Hustler’s University
242. 26 Hours with Armin Trost: Human Resources Mgmt: Attracting, Hiring & Retaining Top Talent
241. 30 Hours with Grant Cardone: Mastering the Business Cycle, Sales Cycle and Becoming Wealthy
240. 10 Hours with Recruiters: Post COVID-19 Job Interview Strategies & Response Templates
239. 10 Hours with Recruiters: Upgrade Your CV Template, Find Hidden Job Offers & 10x Response Rates
238. 10 Hours with Nathaniel Drew: Filmmaker, Photographer, Digital Nomad
237. 20 Hours with Tai Lopez: Investor, Entrepreneur & Author
228. Special Request: Anatomy of a Top Candidate Salary Negotiation

How to Shape Human Behavior

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