When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company. Brand Jam by Marc Gobé

Naming is one of the most important parts of a branding strategy. Brand Jam by Marc Gobé

Find out why things go where they go. Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that… Read More

What we project onto a drawing or symbol is what we see in our own minds. It allows our imagination to engage in a deeper way as our mind is stimulated. Brand Jam by Marc Gobé

From the naming of the company to the tone of the advertising and the flair of a retail space or Web site, a brand’s emotional personality must reflect a tight set of emotional values deployed in a consistent… Read More

Creativity touches all our lives in a thousand different ways, from the clothes we buy to the buildings we live in, from the food we eat to the cars we drive. Creativity invents, perfects, and defines our world…. Read More

A mnemonic is a ‘memory aid’ that helps people to remember your product or campaign. These can be visual, audio, or both using a memorable voice, or even a simple sound effect or jingle. Advertising Concept Book (Second… Read More