100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims
09 important takeaways from this lecture:
09 important takeaways from this lecture:
Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More
In the traditional ad business, we’re always reminding our client that consumer behavior is not rational. We lecture them on emotion as a factor on buying decisions and brand preferences. We explain to them that an ad is… Read More
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