logic | How to Shape Human Behavior

100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims

09 important takeaways from this lecture:

Posted on May 5, 2015 by Joshua Smith

behavioral economics, cognitive bias, critical thinking, heuristics, james randi, logic, psychology, Ray Hyman, University of Oregon, videos

Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More

Posted on July 1, 2014 by Joshua Smith

Quotes

behavioral economics, branding, christianity, church, cognitive bias, competitive advantage, consumers, customer loyalty, customer relationship management, douglas van praet, emotional branding, heurstics, logic, misconceptions, religion, unconscious

Creativity is an intellectual process, but it is also one driven by the heart. ‘What the heart knows today, the head will understand tomorrow.’ Hegarty on Creativity by Sir John Hegaty of BBH citing James Stephens

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Posted on May 24, 2014 by Joshua Smith

interview

advertising, bbh, behavioral economics, cognitive bias, communication, consumers, creativity, emotional branding, heuristics, ireland, irish, james stephens, logic, marketing, sir john hegarty

In the traditional ad business, we’re always reminding our client that consumer behavior is not rational. We lecture them on emotion as a factor on buying decisions and brand preferences. We explain to them that an ad is… Read More

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Posted on May 13, 2014 by Joshua Smith

interview

advertising, behavioral economics, bob hoffman, consumers, customer relationship management, logic, misconceptions, persuasion, pitching, sociology