Whether or not we wish to, we communicate our expectations to others, and they often respond by fulfilling those expectations. Subliminal: How Your Unconscious Mind Rules Your Behavior

We all belong to many in-groups. As a result, our self-identification shifts from situation to situation. Putting other people into categories affects our assessment of them. Putting ourselves into in- and out-group categories also has an effect –… Read More

Though your evaluation of another person may feel rational and deliberate, it is heavily informed by automatic, unconscious processes. Subliminal: How Your Unconscious Mind Rules Your Behavior

Psychologists have found that there is no minimal requirement necessary for a person to feel a kinship with an in-group. It is not necessary for you to share any attitudes or traits with your fellow group members, or… Read More

Your degree of eye contact can influence your rating of customer satisfaction. Subliminal: How Your Unconscious Mind Rules Your Behavior

The human brain has evolved to be very efficient at pattern recognition, but as the confirmation bias shows, we are focused on finding and confirming patterns rather than minimizing our false conclusions. We should learn to spend as… Read More

How strong an influence does a person’s appearance have on us? I don’t mean beauty – I mean something more subtle, a look of intelligence, or sophistication, or competence…They imply that before anyone even discusses the issues, the… Read More

In modern human society, there are two kinds of dominance: Physical and Social. Physical dominance is based on aggression or the threat of aggression. Social dominance is based on admiration rather than fear and is acquired through social… Read More

If two speakers utter exactly the same words but one speaks a little faster and louder and with fewer pauses and greater variation in volume, that speaker will be judged to be more energetic, knowledgable, and intelligent. Expressive… Read More

While our conscious minds are busy thinking about the meaning of words people utter, our unconscious is busy judging the speaker by other criteria, and the human voice connects with a receiver deep within the human brain. To… Read More