Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.
Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.
Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.
When looking for funding, don’t just look for cash.
Look for the right people.
With the web today, I never tell a client something is impossible, because nothing is anymore!
There are degrees of difficulty given a budget, timeframe, other applications that need to be integrated, etc., but nothing is impossible.
I think this is a very recent phenomenon; three or four years ago, impossible was still in my vocabulary.
As a small start-up, identify your niche community, and identify things and ideas that your niche community all have in common.
Then work on permeating your brand and logo into their everyday life by attaching them to something in their everyday life and communicating around it.
Being useful to people is a great door opener.
Art is not what you see, but, what you make others see
Lead Industrial Designer for Streng and author of two successfully launched Kickstarter projects, Matt Marrocco has +6 years experience assisting in the creation of meaningful products, systems, and experiences that have a lasting impact with the end-user both domestically and globally. Continue reading “43. Matt Marrocco, Author and Lead Designer”