Running a crowdfunding campaign isn’t just sitting back and watching money come in - it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project - design, brand, promotion, social networking, press, etc. Listening and being engaged with what people are saying … Continue reading

With the web today, I never tell a client something is impossible, because nothing is anymore! There are degrees of difficulty given a budget, timeframe, other applications that need to be integrated, etc., but nothing is impossible. I think this is a very recent phenomenon; three or four years ago, impossible was still in my … Continue reading

43. Matt Marrocco, Author and Lead Designer

Lead Industrial Designer for Streng and author of two successfully launched Kickstarter projects, Matt Marrocco has +6 years experience assisting in the creation of meaningful products, systems, and experiences that have a lasting impact with the end-user both domestically and globally. How does your job fit into the advertising process? At Streng, I’m responsible for development of new concepts, prototyping … Continue reading 43. Matt Marrocco, Author and Lead Designer