April 17, 2014 Joshua Smith interview Long copy ads can be great. Even if a customer doesn’t read every word, it looks like the company has a lot to say. Advertising Concept Book (Second Edition) by Pete Barry citing Ken Muir To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)