Brands must understand that it can sometimes take several months and multiple visits before a prospect actually becomes interested in your product/service and goes to the ‘I buy’ step. Only paying attention to the surface level measurements of… Read More

Determine the top 10 or so landing pages and track every channel through which your visitors find you – no matter how miniscule; I track it to find its origin. It might be a blog post comment you… Read More

If you’re receiving 1,000s of visitors who aren’t ‘converting,’ then begin researching in-depth where each and every visitor is coming from because you’re probably looking at one of two major problems: 1.) The visitors coming to your website… Read More

Most consumers don’t make purchases on their first visit, and instead return to the site multiple times before finally deciding to purchase. Therefore brands using a multi-channel strategy and measuring the participation from each channel have greater visibility… Read More

3 pilars for the base of your website: 1.) Acquisition. Know at any given time where your visiters come from? From which source they come from and to which landing page they arrive on? And the bounce rate… Read More

40. Benjamin Descazal, Data Consultant

Data Consultant for KBMG, Benjamin Descazal has +2 years experience collaborating with media agencies to optimize media campaigns, demystifying their client’s behavior on websites and social media platforms, and maximizing their campaign’s conversion & profitability.