jwt | How to Shape Human Behavior

62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns.

Posted on December 1, 2014 by Joshua Smith

advertising, bmw, bouygues, copywriters, dove, europe, france, interviews, jwt, men, paris, Reporters Without Borders, Track 6 Become independent, victoria's secret

Fixating on the idea that the ONLY solution your brand needs is a viral video can cause you to miss out on even greater opportunities that might be readily available to you that you just can’t yet see…. Read More

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Posted on April 18, 2014 by Joshua Smith

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account manager, advertising, branding, communication, creative briefs, creativity, europe, france, influence, jwt, misconceptions, paris, persuasion, viral marketing

You have two kinds of trends – Classic trends and Prospective trends: Observing everyday people in the street, talking with the younger generations, and surfing Youtube are perfect for identifying classic trends. But if you’re looking for prospective… Read More

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Posted on April 14, 2014 by Joshua Smith

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account manager, advertising, analytics, consumers, customer loyalty, customer relationship management, europe, fiction, france, jwt, New York City, nyc, paris, sci-fi, trends, vimeo, viral marketing, youtube

E-reputation dictates that if a person discovers and shares something interesting, then that person feels like a god on the internet. Further, if that person’s social network likes what that person shared, it’s social proof and means that… Read More

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Posted on April 13, 2014 by Joshua Smith

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account manager, advertising, consumers, customer relationship management, europe, facebook, flickr, france, god, influence, jwt, klout, marketing, paris, persuasion, social media, social networking, stumbleupon, tumblr, twitter, vine

As you progress in the advertising industry, you do more strategic work, so you really have to understand how a brand works and how society works, and which levers you have to pull to get people to understand… Read More

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Posted on April 11, 2014 by Joshua Smith

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account manager, advertising, branding, consumers, culture, europe, france, influence, jwt, paris, persuasion, strategic planning

One reason people share videos is because they already know and like the brand, and therefore have a natural proclivity towards sharing what they like. Most of the time, within the first few video frames they’ve already decided… Read More

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Posted on April 7, 2014 by Joshua Smith

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account manager, emotional branding, europe, france, influence, jwt, music video, paris, persuasion, social media, social network, viral marketing, viral videos, youtube

As a small start-up, identify your niche community, and identify things and ideas that your niche community all have in common. Then work on permeating your brand and logo into their everyday life by attaching them to something… Read More

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Posted on April 5, 2014 by Joshua Smith

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account manager, advertising, branding, brief, clients, communication, consumers, creative briefs, customer relationship management, emotional branding, europe, france, indiegogo, influence, jwt, kickstarter, marketing, paris, persuasion, public relations, social networking, start up

The more the brand becomes iconic, the harder it has to work to avoid becoming a commodity. Isabelle Nancy, Account Manager for JWT

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Posted on March 26, 2014 by Joshua Smith

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account manager, advertising, branding, commodity, communication, france, icon, icons, illustration, influence, innovation, inspiration, jwt, misconception, misconceptions, packaging design, paris, persuasion, product design, public relations, typography, web design

Advertising of yesteryear favored people with literary backgrounds. Literary is still important, but so is philosophy and psychology – being able to understand how people think and rationalize. Isabelle Nancy, Account Manager for JWT

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Posted on March 25, 2014 by Joshua Smith

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account manager, advertising, customer loyalty, customer relationship management, europe, france, jwt, literary, literature, mad men, paris, philosophy, psychology, social psychology, sociology

Advertising agencies are trend searchers, and we have to understand before everyone else which trends are going to exist tomorrow and use them to make sure that once a trend is born a brand can use them to… Read More

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Posted on March 23, 2014 by Joshua Smith

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account manager, advertising, analytics, branding, communications, competitive advantage, europe, france, industry analysis, influence, innovation, inspiration, jwt, paris, persuasion

Learn from your mistakes, adapt, and move on. You’ll find that your followers and consumers will be more lenient with you than you realize. You might even find that what you thought was a mistake, and what statistics… Read More

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Posted on March 22, 2014 by Joshua Smith

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account manager, analytics, business model, consumers, customer loyalty, customer relationship management, europe, france, industry analysis, influence, jwt, misconceptions, paris, persuasion

The minimum information needed to create a good brief: 1) What product(s) do you want to advertise and why, 2) Who are your target demographic and who are your competitors 3) Any limitations (budget, time, legal obligations, etc)… Read More

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Posted on July 11, 2013 by Joshua Smith

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branding, briefs, industry analysis, jwt, rebrand

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.

62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing