62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns. Continue reading “62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing”

The minimum information needed to create a good brief: 1) What product(s) do you want to advertise and why, 2) Who are your target demographic and who are your competitors 3) Any limitations (budget, time, legal obligations, etc) 4) Your unique selling point (USP) and reason to believe (RTB).

Isabelle Nancy, Account Manager for JWT