62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns.

The minimum information needed to create a good brief: 1) What product(s) do you want to advertise and why, 2) Who are your target demographic and who are your competitors 3) Any limitations (budget, time, legal obligations, etc)… Read More