72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

One of the paradoxes of the Internet is that, although it rewards celebrity stories and videos of kittens playing with yarn, it also rewards sites that go narrow and deep. The reason is technological. While there aren’t as… Read More

What does it mean to be a photographer when three billion people are walking around with phones in their pocket with cameras on them? What does it mean to be a professional writer when every 14 year old… Read More

The best way to generate publicity is by being first. In other words, by being the first brand in a new category. The news media wants to talk about what’s new, what’s first, and what’s hot, not what’s… Read More

Most companies develop their branding strategies as if advertising were their primary communications vehicle. They’re wrong. Strategy should be developed first from a publicity point of view. Publicity is the deliberate attempt to manage the public’s perception of… Read More

Once a brand owns a word, it’s almost impossible for a competitor to take that word away from the brand. The 22 Immutable Laws of Branding by Al and Laura Ries

Leadership is the most direct way to establish the credentials of a brand. When you aren’t the leading brand, your best strategy is to create a new category in which you can claim leadership. The 22 Immutable Laws… Read More

Our brand name Igor eliminates the need for advertising, PR, and sales calls. We get a ridiculous amount of press, because when journalists search our field they see lots of bland names and then spot Igor and think… Read More

We see the appearance of something before we see the content. Typically, we might pick up a magazine and feel disgust – or delight – at the typeface that has been used. This way of seeing is different… Read More

In most cases journalists have to create the story from scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring… Read More