The movement of a user’s eyes around the page (of your web site) doesn’t happen by accident. It’s the result of a complex set of deeply ingrained instincive responses to visual stimuli that all humans share. The Elements… Read More

A huge part of any interaction design project involves dealing with user error – what does the system do when people make mistakes, and what can the system do to prevent those mistakes from happening in the first… Read More

Interface design is all about selecting the right interface elements for the task the user is trying to accomplish and arranging them on the screen in a way that will be readily understood and easily used. Successful interfaces… Read More

One way to evaluate the visual design of your product is to ask: Where does the eye go first? What element of the design initially draws the users’ attention? Are they drawn to something important to your product’s… Read More

If you’re just fine-tuning the visual design of your web site or product, you can usually get away with simply asking people. This approach won’t provide the most accurate results, but most of the time, simply asking questions… Read More

So you’ve worked out that the big purple button on your home screen is a problem. Is it the bigness and the purpleness of the button that needs to change? Or is it that the button is in… Read More

User experience is dictated by the psychology and behavior of the users themselves. The Elements of User Design by Jesse James Garrett

To gain market share against first-movers and industry leaders, competitors often add more and more content and functionality in hopes of drawing in new customers (and maybe stealing a few from the competition). This race to cram more… Read More

Providing a quality user experience is an essential, sustainable competitive advantage. It’s the user experience that forms the customer’s impression of a company’s offerings; it’s user experience that differentiates a company from its competitors; and it is user… Read More

The most common reason for the failure of a Web site is not technology. It’s not user experience either. Web sites most often fail because nobody bothered to answer two very basic questions: 1) What do we want… Read More

Content is king. The single most important thing most Web sites can offer to their users is content that those users will find valuable. Users don’t visit websites to experience the joy of navigation. The content that is… Read More

Web sites fundamentally serve one of two purposes (for the company): to make the company money or to save the company money. Sometimes both. The Elements of User Design by Jesse James Garrett

One essential consideration in formulating the objectives for any product is brand identity – a set of conceptual associations or emotional reactions – is importnat because it’s inescapable. In the minds of your users, an impression about your… Read More

It can be difficult to identify whether a particular user experience problem is best solved through attention to one element instead of another. Can a change in the visuals do the trick, or will the underlying navigation design… Read More

The user experience of your site can’t do much by itself to bring new users to your site – you’ll have to rely upon word-of-mouth or your marketing efforts for that. But the user experience has a whole… Read More

Effective content is hard work and requires constant maintenance. Approaching content as if you can post it and forget it leads to a site that, over time, does an increasingly poor job of meeting user needs. The Elements… Read More

You can look to your competitors for inspiration. Anyone else in the same business is almost certainly trying to meet the same user needs and is probably trying to accomplish similar product objectives as well. Has a competitor… Read More

A site with news-oriented content will often have chronology as its most prominent organizing principle. A sports news site might be divided into categories such as ‘Baseball’, ‘Tennis’, and ‘Hockey’. Any collection of information has an inherent conceptual… Read More

Over time, the reasons for our decisions fade from memory. The ad-hoc decisions made to address the specific problem in a specific circumstance get all jumbled up with the decisions intended to form the foundation of future design… Read More

Using an unnecessarily wide variety of fonts – or even using a small number of fonts in inconsistent ways – can contribute to that sense of clutter. The Elements of User Design by Jesse James Garrett