jade furubayashi | How to Shape Human Behavior

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

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Posted on April 28, 2014 by Joshua Smith

analytics, blogging, communication, consumers, copywriting, customer relationship management, facebook, jade furubayashi, klout, social influence, social media, social networking, tumblr, twitter

Once discussion begins to hatch around your content, give yourself a pat on the back. Connecting members to each other is a crucial, and difficult, part of growing a community. Foster and monitor these conversations because it is… Read More

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Posted on April 26, 2014 by Joshua Smith

advertising, blogging, competitive advantage, consumers, customer relationship management, jade furubayashi, marketing, social influence, social media, social networking

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More

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Posted on April 18, 2014 by Joshua Smith

analytics, blogging, competitive advantage, consumers, customer relationship management, facebook, influence, jade furubayashi, misconceptions, social media, social networking, tumblr