When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

Once discussion begins to hatch around your content, give yourself a pat on the back. Connecting members to each other is a crucial, and difficult, part of growing a community. Foster and monitor these conversations because it is… Read More

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More